Tuesday 27 September 2011

Evolution of SEO (Search Engine Optimization)

At first when I joined the professional marketing to the Internet, many people were unaware of the essence in this industry and has been regarded as a kind of data entry work. For some time (and today) was the SEO link building, and the spread of spam on the Internet. They had a very wrong impression that the post 100 comments with the keyword anchor text from different blogs to say that I really like the post, and you've done SEO Pakistan. Similarly, bookmarks and web pages the customer is a spam message boards (forums) has been considered the ADVANCED SEO (seems strange, but this is how it was). Bad part is that these methods really work, and it was enough to encourage spammers. Irrelevant results will appear in search engines that has made search engines to make changes to their search algorithms, and prevents spam and deliver the best web search results to Internet users.

When the search engines change their search results that have given birth to creativity and complex that SEO is not about creating back-links and keyword stuffing on the site. Search engines start relying on the reputation of the website to decide the ranking of a website. It goes without saying that the search engine plays a vital role in refining the search results is Google. At that time, Internet marketing has become good now change the rules and must be ethical and friendly time to reach the top Internet marketing and unethical practice is not stopped ethical SEO techniques. To resist the spam Google introduces the concept of no-follow and do-follow links Internet communities so they can maintain their websites and email links that were penalized sites using black hat techniques to get a high ranking.

Now, Google has started a major crack downs against spammers. Panda update for Google, which is a series of updates is a part of this crackdown. Once this update is the highest sites can not be a lot of link popularity, but they offer what they promise to offer. This update has completely changed the game of search engine optimization and Google have established very clear rules and conditions of the game. Now, SEO is not about all the back links and keyword stuffing doing, it is gaining users 'confidence' and develop a positive reputation. Social media has become an important role in the search for optimization and positioning affect the reactions of the social networks connecting the user's web page. Add to a positive response indicates a good reputation and high rankings. I am very anxious to know what you think about SEO development. Let me know your thoughts.

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